Serbia is becoming an increasingly important and dynamic part of today's globalized business environment. Not only numerous international companies that have invested billions of dollars in the country operate in Serbia, but also an increasing number of domestic companies that are oriented towards abroad through the export of their products and services. This connection with global business flows means that Serbia is increasingly open to foreign labour force. That is why the state and its institutions increasingly invest in supporting employers in their efforts to join the global "pool" of human resources.

Hiring foreign workers can bring significant benefits to your company, but what can attract foreign workers to your country? This is the first question you need to answer, knowing your own business, your company's strengths and needs. Foreign workers will be interested not only in the nature of the work and the immediate business environment, but also in what life is like in Serbia. Therefore, present your company as an attractive working environment with opportunities for career development, but also present the advantages of living in Serbia: its growing economy and rich history and culture, along with an acceptable cost of living compared to most European countries, making it an increasingly attractive destination for workers and experts from different parts of the world.

If you decide to look for labour force abroad, before starting the recruitment process, it is important to clearly define the job profile you want to fill. This includes a detailed description of job duties, required skills and qualifications, as well as expected results, and often the salary offered. All this is standard for job advertisements on international employment websites, such as LinkedIn, Indeed, and Glassdoor, which you should not avoid in order to reach the widest possible range of potential candidates. You will also make the entire process even easier for candidates by providing clear information about the procedures, enabling online applications and, if possible, conducting interviews via video calls.

Local recruitment agencies in the countries from which you are looking for employees can be of great help in the process of recruiting foreign workers, as they have knowledge of the local labour market and can help you find the right job candidates. In any case, make it easier for foreign workers to go through administrative requirements more easily by supporting them in obtaining visas and work permits. For a residence visa, you need an invitation letter from your company, an excerpt from the register, as well as an excerpt from the systematization where the job position that the foreign citizen should fill is clearly shown. If you have all this ready, you will make the process much easier for your new employee from abroad. This can be a key factor that will attract candidates to choose your company and move to Serbia.

When hiring foreign workers, it is important that your company understands what it means to have an open and inclusive culture, where the exchange of ideas, respect for diversity and adaptation to different cultural practices are encouraged. Consider additional benefits you can offer foreign workers, such as language training, assistance in finding housing, or flexible working hours. After foreign workers become part of your team, support them in integrating into the local community. This may include organizing cultural activities, language courses or simply providing information about local customs. These additional benefits will help you not only to attract foreign workers, but also to keep them and make them truly experience Serbia as their new home.

Attracting foreign workers to Serbia can be a challenging but extremely profitable step for your company. Proper management of the recruitment process, understanding the candidate’s needs and providing adaptation support can result in long-term cooperation with talented and motivated experts from all over the world. Serbia is open to talent, and your company can be a key stop on their path to success.